viale Zara, 58 - 20124 Milano
via F. Turati, 38 - 20121 Milano
tel. (+39) 02 40043069
I'm an expert in marketing and media. In my working life I've had the privilege of working with some of the most prestigious companies on the global market: Microsoft, Cosemar, Texas Instruments, Casio.
My experience with multinationals has taught me that all clients, no matter how big or small, need the same thing. It's the instruments deployed that are different. In this respect the most common error is to offer every client the same standard media package - one that only varies in proportion to the size of the client and its budget.
Creating bespoke solutions, engaging in dialogue with the client and offering a full consulting service (only by working together can we decide whether the returns are worth the investment), combining a rigorous marketing strategy with imagination and creativity, attention to method and results: these are the foundational values of every initiative.
These are the things my experience and know-how have taught me to value since the early 1980s, and they're also the values Konsulta is built on.
“Massimo displays a rare blend of analytical skills and creativity, consistently generating excellent ROI and frequently cutting marketing costs while increasing sales. Pioneering new solutions and leading high-risk initiatives to outstanding financial success.”
IYOTAKA HACHIYA - CASIO ELECTRONICS
In my work as an art director I like to find inspiration in haute couture. I identify with those unique, tailor-made creations, cut to measure for each client. I love beautiful things, I adore the harmony of simple outlines, I like how creativity works as a counterpoint to technical detail. I'd hate for my work to give the impression of something that's been done before, no matter how technically perfect it is.
I don't share the view that "the customer is always right”. You have to talk to the client, think about the project together and gain a shared appreciation of its objectives and the instruments mobilized in their pursuit. We have to pool our expertise. But there comes a moment when we have to insist on having our own creative space where we can unfold the skills and experience we've acquired over the years - in my case over 20 years. That's the moment when the client has to trust in our skills and professionalism.
An art director who is a mere executant is just a graphic artist under another name. And there, the added value that a good media and marketing project can offer simply evaporates.